Analysis of the external living environment of the enterprise-World Credit Organization

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1. "Introduction to ICE8000 Credit Knowledge"

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3.3 Analysis of the external living environment of the enterprise

The external survival environment of an enterprise has a major impact on the medium and long-term debt repayment ability of the enterprise. For the medium and long-term risk analysis of an enterprise, it is necessary to pay attention to the external living environment of the enterprise. The elements of the external living environment of an enterprise generally include the main business market demand, laws and policies, the position in the same industry and major competitors, and the development of the international industry.

1. Main business market demand

The market demand of the main business determines the development potential of the industry in which the enterprise is located. If the market demand of the main business will decrease or even disappear in the future, the long-term development risk of the enterprise will be greater.

2. Laws and policies

According to the laws and regulations involved in the business of the enterprise, analyze the impact of these laws and regulations on the development of the enterprise.

In addition, due to the characteristics of our country's system, policy is also an element that needs attention.

3. Position and main competitors in the same industry

The position of the company in the same industry and the situation of its main competitors also have a certain impact on the development of the company. However, it should be pointed out that the existence of strong competitors is not necessarily a bad thing for a company. If the main business market demand is quite large, the existence of strong competitors is sometimes beneficial to the long-term development of the enterprise. Enterprises and competitors learn from each other and surpass each other in the competition, and realize self-transcendence together.

Fourth, the development of the same industry in the world.

Based on the current situation of economic globalization, the development of enterprises is more and more affected by the situation of the international industry, so it is also necessary to pay attention to the development of the international industry.